In this research the application of gamification as a didactic strategy is presented, the objective is to relate a game dynamic applied to the structure of the international environment, specifically with the subject of International Accounting, which has a business focus, considering that currently countries live in a globalized environment and the need arises to know the ways of doing business of other countries, this work was developed focused on students of the Bachelor's Degree in Public Accounting of the Faculty of Accounting and Administration, San Juan del Río campus, of the Autonomous University of Querétaro, whose age ranges between 18-20 years. The institution is state-owned, with young people who have the strength that they are very interested in technology. A methodology based on gamification was applied as a learning strategy, using the kahoot platform as an evaluation tool. It is a documentary research with a qualitative approach, according to the methodological approach of design-based research, specifically the design of the didactic sequence and gamified scenarios, given that it intends to improve existing teaching proposals, in addition to the need to go in search of pedagogical environments that change traditional educational models. The results of implementing the didactic strategy showed the acceptance and effectiveness of the proposed gamified methodology, due to the positive response from the students, since, when using innovative didactic tools as a strategy for the achievement of objectives, it could be observed that they were effective to the extent that the students accepted the proposal with enthusiasm and modified their way of acquiring knowledge in a creative way, also participating in a socialization process that promotes motivation and learning.