This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
CC BY-NC-SA 4.0
Creative Commons License: https://creativecommons.org/licenses/by-nc-sa/4.0/
Increased advocacy on issues surrounding consumption of goods and services by households have necessitated a quest into promoting consumer well-being. Consumers often lack the personal commitment to improving their quality of life. This paper outlined the skills needed by homemakers in selecting family goods and services that promotes longevity and quality of life. The extent to which homemakers utilize skills like market survey, pull buying, advertised and registered commodities, observe goods and services that conforms to standard etc. Before buying items and the usefulness of the skills were determined. 2 research questions and 2 null hypotheses were formulated. The study employed research and development design along descriptive survey design. The instrument for data collection was focus group interview from 200homemakers selected by means of cluster sampling technique in Abia state. Mean was used to analyze the research question 1 and 2 while t-test was used in testing the hypotheses at 0.5 level of significance. The findings revealed that homemakers do not utilize skills like market surveys, pull buying, registered commodities etc in selecting family goods and services because the mean responses were less than 3.00 while there was a difference in the well-being of consumers in the survey. Based on the findings it was recommended that home makers must acquire and utilize buying skills in effective selection of goods and services for families to improve quality of lives.