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Crafting Strategy to Grow and Sustain for Technology-Based Firm

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• Volume 10,Issue 1, Jan. 2023

Year:

2023

Type of Publication:

Article

Keywords:

Sustainability, Digital, Business Strategy, Corporate Strategy, Reinventing

Authors:

• Resfiandhi, Ruly
• Prasetio, Eko Agus

Journal:

IJIRES

Volume:

10

Number:

1

Pages:

23-35

Month:

January

ISSN:

2349-5219

BibTex:

@article{1967, author = "Ruly Resfiandhi and Eko Agus Prasetio", abstract = "Today{\&}#039;s global situation has faced uncertainty after two years of experiencing the COVID-19 pandemic, disruption threat, and the macroeconomic foreshadowing unforeseeable future. Sensync is an integrated system digital firm engaged in sustainability. Unfortunately, since 2020, the annual income has been decreasing. Using a cause map and fishbone diagram, the business issues for declining growth potentially come from people with low transaction rates and the government as a market target. This research aims to reinvent Sensync business conducting a qualitative and single-case study with semi-structured interviews and cross-sectional approaches. The research findings show that Sensync should create and raise values that support the strengths and opportunities presented and reduce and eliminate the costs that represent the weaknesses and threats that exist. In corporate strategy, Sensync emphasizes backward and forward vertical integration. Furthermore, Sensync can implement a related-constrained diversification strategy. Meanwhile, Sensync should also consider borrowing resources through integrated strategic alliances. Finally, to make up the strategy execution successful is divided into three main parts, building organizational capability, managing internal options, and corporate culture and leadership.", issn = "23495219", journal = "IJIRES", keywords = "Sustainability, Digital, Business Strategy, Corporate Strategy, Reinventing", month = "January", number = "1", pages = "23-35", title = "{C}rafting {S}trategy to {G}row and {S}ustain for {T}echnology-{B}ased {F}irm", volume = "10", year = "2023", }

Abstract:

Today's global situation has faced uncertainty after two years of experiencing the COVID-19 pandemic, disruption threat, and the macroeconomic foreshadowing unforeseeable future. Sensync is an integrated system digital firm engaged in sustainability. Unfortunately, since 2020, the annual income has been decreasing. Using a cause map and fishbone diagram, the business issues for declining growth potentially come from people with low transaction rates and the government as a market target. This research aims to reinvent Sensync business conducting a qualitative and single-case study with semi-structured interviews and cross-sectional approaches. The research findings show that Sensync should create and raise values that support the strengths and opportunities presented and reduce and eliminate the costs that represent the weaknesses and threats that exist. In corporate strategy, Sensync emphasizes backward and forward vertical integration. Furthermore, Sensync can implement a related-constrained diversification strategy. Meanwhile, Sensync should also consider borrowing resources through integrated strategic alliances. Finally, to make up the strategy execution successful is divided into three main parts, building organizational capability, managing internal options, and corporate culture and leadership.

Full text: IJIRES_1967_FINAL.pdf Online version [Bibtex]