Relationship Marketing, Satisfaction, Loyalty, Ghavamin Bank, Sistan and Baluchestan
Nauroozi, Sayed Eisa
Moghadam, Dr. Seiroos Korahi
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CC BY-NC-SA 4.0
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This paper studies the relationship of relationship marketing with customer satisfaction and loyalty among customers of Ghavamin Bank in Sistan and Baluchestan Province. This is a functional research in terms of objective and a survey research in terms of methodology. The study population was composed of all customers of Ghavamin Bank in Sistan and Baluchestan. Cluster sampling was used with a sample size of 385 people determined by using Morgan table due to the unlimited statistical population. Data analysis was performed using descriptive and inferential statistics by means of SPSS software. The results indicated that there is a significant, direct relationship between the relationship marketing and customer satisfaction and loyalty.