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The Study of Relationship Marketing with Customer Satisfaction and Loyalty

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Year:
2015
Type of Publication:
Article
Keywords:
Relationship Marketing, Satisfaction, Loyalty, Ghavamin Bank, Sistan and Baluchestan
Authors:
  • Nauroozi, Sayed Eisa
  • Moghadam, Dr. Seiroos Korahi
Journal:
IJIRES
Volume:
2
Number:
2
Pages:
96-101
Month:
March
BibTex:
Note:
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. CC BY-NC-SA 4.0 Creative Commons License: https://creativecommons.org/licenses/by-nc-sa/4.0/
Abstract:
This paper studies the relationship of relationship marketing with customer satisfaction and loyalty among customers of Ghavamin Bank in Sistan and Baluchestan Province. This is a functional research in terms of objective and a survey research in terms of methodology. The study population was composed of all customers of Ghavamin Bank in Sistan and Baluchestan. Cluster sampling was used with a sample size of 385 people determined by using Morgan table due to the unlimited statistical population. Data analysis was performed using descriptive and inferential statistics by means of SPSS software. The results indicated that there is a significant, direct relationship between the relationship marketing and customer satisfaction and loyalty.

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