Graphical Literacy, Conjoint Processing of Text and Picture, Eye Tracking, Adult, Cognitive Process
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Comics have been increasingly used in reading materials, e.g. newspaper, textbook, and signs. Despite its potential benefits, little is discussed in the merit of comics expertise in comics reading. This study, therefore, aims to investigate how experienced vs. inexperienced comics readers comprehend comics. It investigates additionally whether comics types (picture vs. text-picture comics) influence reading patterns. Experienced (N = 12) and inexperienced comics readers (N = 12) comprehended 2 picture comics and 2 text-picture comics firstly with an eye tracker and then answered comprehension questions on papers. Results showed that experienced readers had shorter fixations than inexperienced readers in comics reading. All readers reported that picture comics were more difficult to read than text-picture comics. Inexperienced comic readers showed better comprehension scores in text-picture comics than picture comics possibly due to low graphical literacy