Way of Cultural Product Consumption, Lifestyle, Rate of Mass Media Usage, Media and Social Class
Siahpoush, Dr. Isaac Arjmand
Baz, Yousef Dad
Siahpoush, Bahare Arjmand
Zargoosh, Masoome Heidari
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CC BY-NC-SA 4.0
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The main aim of research is to evaluate the impact of mass media on rural and nomadic lifestyle of Gilangharb. Method of survey and the sample size of 380 patients were assessed using Cochran formula. Stratified sampling technique samples were selected and data were gathered. Using Pearson correlation, T-test, ANOVA and multiple regressions and path analysis of different hypotheses were tested. Data analysis was performed using SPSS software. The results show that the media variables, age and style, there is a direct and positive correlation between the consumption of cultural goods. Average life based on social class and gender are different from each other but did not show significant differences in terms of education. Regression analysis revealed that the independent variables 7/30% of lifestyle changes and explain the most effective ways of variables, education and cultural goods are consumed.