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Museum Visibility in Media (The Effect of Media Campaign on Museum Activity)

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• Volume 4,Issue 3, May 2017

Year:

2017

Type of Publication:

Article

Keywords:

Museum, Media, Marketing Communication, Visitors

Authors:

• Brezinščak, Renata

Journal:

IJIRES

Volume:

4

Number:

3

Pages:

369-375

Month:

May

ISSN:

2349-5219

BibTex:

@article{984, author = "Renata Brezinščak", abstract = "The museum is a cultural institution with an importance in building of a social concept. Except from collecting, valuing, storing and exposing to the public the collections of objects, artwork, natural artefacts and documents, the important task of the museum is to convey the ideas that were stored in them and to create knowledge about such collected artefacts...", issn = "23495219", journal = "IJIRES", keywords = "Museum, Media, Marketing Communication, Visitors", month = "May", note = "This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. CC BY-NC-SA 4.0 Creative Commons License: https://creativecommons.org/licenses/by-nc-sa/4.0/", number = "3", pages = "369-375", title = "{M}useum {V}isibility in {M}edia ({T}he {E}ffect of {M}edia {C}ampaign on {M}useum {A}ctivity)", volume = "4", year = "2017", }

Note:

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. CC BY-NC-SA 4.0 Creative Commons License: https://creativecommons.org/licenses/by-nc-sa/4.0/

Abstract:

The museum is a cultural institution with an importance in building of a social concept. Except from collecting, valuing, storing and exposing to the public the collections of objects, artwork, natural artefacts and documents, the important task of the museum is to convey the ideas that were stored in them and to create knowledge about such collected artefacts...

Full text: IJIRES_984_FINAL.pdf Online version [Bibtex]