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International Journal of Innovation and Research in Educational Sciences

Museum Visibility in Media (The Effect of Media Campaign on Museum Activity)

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Year:
2017
Type of Publication:
Article
Keywords:
Museum, Media, Marketing Communication, Visitors
Authors:
  • Brezinščak, Renata
Journal:
IJIRES
Volume:
4
Number:
3
Pages:
369-375
Month:
May
ISSN:
2349-5219
BibTex:
Note:
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. CC BY-NC-SA 4.0 Creative Commons License: https://creativecommons.org/licenses/by-nc-sa/4.0/
Abstract:
The museum is a cultural institution with an importance in building of a social concept. Except from collecting, valuing, storing and exposing to the public the collections of objects, artwork, natural artefacts and documents, the important task of the museum is to convey the ideas that were stored in them and to create knowledge about such collected artefacts...

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