Right-Brain Marketing, Integrated Network, Human Capital, Look East Policy, Courses
Singh, Dr. N. Tejmani
Singh, P. Chinglen
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Companies have long outsourced creative, right-brain marketing activities, such as advertising and promotion campaigns. But a fundamental change is under way: Increasingly, firms are farming out marketing operations and analytics as well. And the British firm Astron Group forecasts that customer database and lead management outsourcing is growing 10% annually. To create the most value from outsourcing, marketing managers must become expert ringmasters who cherry-pick, develop, and monitor an integrated network of outside suppliers that brings new capabilities to the marketing effort. Above all, management must start seeing its marketing suppliers not as contractors that need to be controlled but as partners that can create shared value over the long term. In view of growing demand for better human capital in the wake of globalization and Look East Policy of India there is need for better nourishment of local talents. They need to be groomed with all kinds of multi – skilling – vocational programme. The benefits of free trade should reach the people of North East rather than going to the business houses in big cities. The Look East Policy of India should not be a mere tool to use North East as a corridor for free trade with neighbours. The knowledge of trade with full technical infrastructure is quite necessary. Over and above, there is a need for more universities and commerce and management institutes for the youth of the region. Introduction of new and relevant courses in the Universities would help talented students to pursue courses of their choice. The number of higher and management educational institutions are very low in this region when it is compared with other parts of the country. They have started extending their productive hands in taking leading roles in the enterprise promotion.