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Goa, the tiny State of India in terms of land area, attracts millions of tourists each year. Tourists visit Goa mostly because of its beaches, although Goa has a lot more to offer to them. A large number of Goans totally depend on tourism and its allied activities for their survival. Beach shack business is one such allied activity of tourism supporting many families in the State. Beach Shacks are temporary restaurants erected on the beach, serving delicious food and drinks to the tourists, they also provide accommodation.
The present paper deals with the impact of demonetization on shack business in Goa from 9th November 2016 till the end of January 2017. Demonetization is the withdrawal of a particular currency from circulation or replacing the old currency notes with new notes of different size and shapes.
The study is based on primary and secondary data. The main observations are, due to demonetization a large number of tourists has either cancelled their visits or has reduced their stay in Goa affecting the shack business.