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International Journal of Innovation and Research in Educational Sciences

Social Marketing Technique: A Creative and Innovative Methodology Model for Poverty Intervention; Perspective from Young People and Community Organisations in Bayelsa State of Nigeria and Beyond

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Year:
2017
Type of Publication:
Article
Keywords:
Bayelsa Nigeria, Methodology Model, Poverty Elimination, Social Marketing, Support Need, Young People, Community Organisations
Authors:
  • Eguruze, Ebikinei Stanley
Journal:
IJIRES
Volume:
4
Number:
2
Pages:
142-149
Month:
March
ISSN:
2349-5219
BibTex:
Note:
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. CC BY-NC-SA 4.0 Creative Commons License: https://creativecommons.org/licenses/by-nc-sa/4.0/
Abstract:
There have been few studies that examine the Theory of Support Need in tackling cumulative poverty. This insight is virtually unnoticed. Very little is known. This paper investigates social marketing technique as a creative and innovative methodology model for poverty intervention, from the perspective of young people and community organizations. This comes as a result of drawing heavily from a mixed-methods research data and literature documentary evidence. It then used descriptive analysis to isolate business support strategies and start-up finance opportunities identified in the main empirical research. The paper argues that a multidimensional support network is critical and can significantly improve poverty eradication effort, which policy-makers ought to embed into the whole tackling poverty tackling discourse.

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