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The behavior of man, who is on the continuous lookout for what is new, is reflected in each medium he is in. If this reflection includes the employees and managers of business circles and companies, and accompanies the need on the part of the companies to differentiate from and to be more advanced than others in a competitive medium, the search for innovation should go hand in hand with originality, which is its most significant quality. Because not every innovation may be original! The study to be presented here will explain, resting on years of experience, how originality in terms of product design should be sought in a product that is intended to be new.