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The Effect of ISO 22000 Certificate Implementation on the Customer Loyalty

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Year:
2015
Type of Publication:
Article
Keywords:
ISO 22000, Loyalty, Food Production Companies
Authors:
  • Danaie, D. R. Habibollah
  • Saberi, Maryam
Journal:
IJIRES
Volume:
2
Number:
4
Pages:
319-321
Month:
July
BibTex:
Note:
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. CC BY-NC-SA 4.0 Creative Commons License: https://creativecommons.org/licenses/by-nc-sa/4.0/
Abstract:
Nowadays, the success of the corporations depends on satisfying the customers in the target markets as much as possible. Buyers in today’s world face with an extremely wide range of products and their expectations about the quality of goods and services are a lot more different than before. In this survey we analyzed the relation between the implementation of ISO 22000 with the customer loyalty. Our research shows a positive effect and relationship between the above achievement and the customer loyalty among the production companies of the food industry in Khuzestan province.

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