Fashion, Photography, Semiotics and Fashion Photography
Alasti, Dr. Ahmad
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Semiotics is the review and recognition of signs and shows signs' compositions. By reading artworks, we can interpret artistic texts and conceptualize their hidden layers. This research is on to recognize fashion in photography with semiotics approach. One of the most important things in fashion photography mechanism is transferring the semiotics of conceptual object to the extensive audience. Fashion photography is a branch of photography in which fashion and cloth are shot along with the model. In the final and main part of this research, signs related to the fashion photography, according to the theoretical foundations of semiotics, were analyzed in 11 works. This research is qualitative and has been done with the method of descriptive-analytic, and the method of the analysis was content-comparative. This research according to the purpose is fundamental-practical, and data collection method is library-archival. The results indicate these elements in reviewed works: semiotics according to the social contracts, type of semantic signs, transfer the concept via behavioral-physical sign, Bart’s visual semiotics function, the mechanism of locative semiotics in fashion phenomenological recreation, the mechanism of time semiotics in fashion photography, Pierce’s semiotics system and its symbolic and indicative types